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Recycled envelopes without recycling

August 5, 2010

I’ve just received my latest issue of La Tierra, the magazine of the Spanish Friends of the Earth group. And it’s arrived in a rather lovely envelope, which caught my interest.

The outside is blank but the inside is part of a map of, apparently, a bit of Germany (Gummersbach, if you’re curious). I wondered how this came to be, so I checked out the company.

Direktrecycling recycles paper into envelopes without the, er, recycling bit. I guess it would be more correct to call it reusing, as scrap paper such as maps, calendars and industrial papers is used to create new stationery.

The company’s logic is that even recycling (while better than using paper from virgin fibres) requires energy and water. By cutting out that middle process, Direktrecycling makes substantial savings and creates fab-looking envelopes.

Check them out (don’t be fooled by the basic website!): www.direktrecycling.net

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